How Shiny Objects Syndrome Is Affecting America
Dr. James. A Robert talked about America’s obsession with consumerism with Allen Cardoza on L.A. Talk Radio. He talked about the symptoms of excessive consumerism, diagnosed numerous problems associated with it, and offered radical new solutions.
The author of “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy” suggested three indicators of our financial balance. First, how much we have set aside for short-term emergencies. Second, how much we have set aside for long-term emergencies. Third, how much credit card debt we have paid off. If you do not have these in order, then it is time to look at our spending habits.
Dr. Roberts offers practical, helpful advice for how to correct the materialistic trends in our lives, trends that lock us into a cycle of stress and financial hardship. A new The Paradox of Choice for the modern reader, Roberts’s Shiny Object is far more than a polemic against spending or a critique of capitalism-it’s an exploration of how we can learn to live happier, fuller, more productive lives today.
Dr. Roberts has been a professor of Marketing since 1991, and he is currently working in Waco, Texas, as a Ben H. Williams Professor of Marketing at Baylor University. In total, he has published about 75 articles in numerous academic journals related to psychology and marketing. The professor is also a winner of two “Paper of the Year” awards.
Additionally, Dr. Roberts has been recognized for excellence in the classroom where he has taught his brand of marketing and the social ramifications of our consumer culture to thousands of graduate and undergraduate students. A primary focus of Dr. Roberts’s work over the last 15 years has been the psychology of consumer behavior. He is somewhat of an anomaly among marketing scholars, in that his research is largely focused on the “Dark Side” of consumerism and marketing
Learn more about Dr. James A. Roberts. Stop by Allen Cardoza’s site to listen to the interview in its entirety.
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